Friday, August 24, 2012

Mattress Firm Opens New Store in Concord

Mattress Firm, Inc., one of the nation's largest specialty mattress
retailers, has announced the opening of a new location in Concord,
North Carolina. The new 4,000 square foot store is located at 8561
Concord Mills Boulevard, Suite 301C.

"We are thrilled to be opening a new location in Concord and look
forward to offering our customers the same great shopping experience
they have come to expect at our other locations throughout North
Carolina," said Steve Stagner, Mattress Firm's chief executive
officer. "Our goal is to make the experience of shopping for a new
mattress as simple and rewarding a process as possible, and with our
unparalleled selection and knowledgeable staff we will do just that."

Mattress Firm stores feature more than 55 different models of
mattresses from top manufacturers such as Sealy, Serta and Simmons.
Specialty mattress and bedding products incorporating the latest sleep
technology are also on display, including pressure relieving
mattresses from Tempur-Pedic.

The store design is centered around Mattress Firm's "Comfort by Color"
concept, which allows customers to easily move throughout the store to
browse and compare the different styles and brands based on the
comfort level of the mattress: Firm (Yellow), Plush (Orange), Pillow
Top (Red), Contoured (Green) and Personalized (Blue).

The new store is open seven days a week: 10:00 a.m. – 8:00 p.m.,
Monday – Saturday; 12:00 p.m. – 6:00 p.m. – Sunday. The new store
will also offer the company's Happiness Guarantee, which covers the
lowest price, comfort and excellent service or your money back.
Mattress Firm stands behind their happiness guarantee and is committed
to making sure their customers sleep happy.


About Mattress Firm
Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty
retailer, recognized as one of the nation's largest specialty bedding
companies, offering a broad selection of both traditional and
specialty mattresses, bedding accessories and related products from
leading manufacturers. With more than 800 stores across 26 states,
Mattress Firm has the largest geographic footprint in the United
States among mattress specialty retailers. Mattress Firm offers
customers comfortable store environments, guarantees on price, comfort
and service, and highly-trained sales professionals.
More information at www.mattressfirm.com