crystal décor objects, is updating its boutique at SouthPark Mall with
a new retail design concept. The boutique is located at 4400 Sharon
Road in Charlotte, NC and is scheduled to re-open with its new design
during the last week of September. The location will offer Swarovski's
full range of fashion jewelry and watches, as well as home accessories
and décor objects.
The 1,030 square-foot space will boast Swarovski's "Crystal Forest"
retail design concept, which was created in collaboration with Tokujin
Yoshioka, 2007 Design Miami, Designer of the Year award winner. The
concept highlights the infinite possibilities of crystal and creates a
fresh showcase for Swarovski's own branded collections. The new retail
architecture brings the brand to life in a tangible crystal experience.
"Swarovski's updated SouthPark Mall location will create a consumer
experience that embodies our brand values of innovation and
modernity," said John Heidt, Vice President Retail for Swarovski North
America Limited's Consumer Goods Business.
The design highlights Swarovski's crystal-cutting expertise, unique
craftsmanship, creativity and innovation. Key elements of the new
design are:
· A Chrysalis chandelier, which is a beehive-shaped, art
installation composed of crystals
· Stainless steel prism exterior that catches light and
reflections from outside the store
· A crystal column
· Textured walls featuring reflective white prisms envelop the
space to create the illusion of an organic crystal forest
· White lacquer and mirror stainless steel finishes
· A combination of horizontal and vertical showcases featuring
LED lighting from various directions
· Play of light on different materials enhancing the sparkle
of the store
· Floating window boxes that allow for unique, eye-catching
displays of Swarovski's crystal accessories
The Crystal Forest design concept made its global debut in Tokyo's
prestigious Ginza district in March 2008. In November 2009, Swarovski
opened its first Crystal Forest store in the United States on the
Magnificent Mile of Chicago's Michigan Avenue.
Swarovski has more than 240 boutiques in the United States and a
global reach with more than 2,200 retail outlets in 120 countries in
all major fashion capitals around the world. The crystal company
opened its original boutique at SouthPark Mall in July 2003. In
addition to its SouthPark Mall location, Swarovski currently has one
additional location in Charlotte, NC and two other locations in North
Carolina.
About Swarovski
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to
the village of Wattens, Tyrol in Austria, with his newly-invented
machine for cutting and polishing crystal jewelry stones. From this
beginning that revolutionized the fashion world, Swarovski has grown
to be the world's leading producer of precision-cut crystal for
fashion, jewelry and more recently lighting, architecture and
interiors. Today, the company, still family-owned and run by 5th
generation family members, has a global reach with some 26,100
employees, a presence in over 120 countries and a turnover in 2011 of
2.22 billion Euros. Swarovski comprises two major businesses, one
producing and selling loose elements to the industry and the other
creating design-driven finished products. Swarovski crystals have
become an essential ingredient of international design. Since 1965 the
company has also catered to the fine jewelry industry with precision-
cut genuine gemstones and created stones. Showing the creativity that
lies at the heart of the company, Swarovski's own brand lines of
accessories, jewelry and home décor items are sold through more than
2,200 retail outlets worldwide. The Swarovski Crystal Society has
close to 300,000 members across the world, keen collectors of the
celebrated crystal figurines. And in Wattens, Swarovski
Kristallwelten, the multi-media crystal museum, was opened in 1995 as
a celebration of Swarovski's universe of innovation and inspiration.
